Thursday, December 17, 2009

Two examples of websites done right

In looking for women's licensed merchandise there are a few categories we need to establish. The collegiate market, professional market and the last one we'll categorize as Independent. This could be, but is not limited to, U.S. National (Olympic) teams, international markets and athlete created signature apparel.

There are numerous companies and individuals readily available to peddle there goods, so I've decided to spoon feed you the sites a little at a time. Some sites you may be very familiar with while others you may not have heard about. I'll give you a synopsis of it's offerings and rank them.

Who can overlook the multitude of merchandise offered by the WNBA store. They supply replica jerseys, t-shirts, tank shirts, polos, jackets, hats, bags, WNBA logo gear and trading cards. They offer a WNBA player collection which allows you to select a player from a list of 20 and view and purchase products bearing their name and number.

My personal favorite is the "custom shop" which lets you create your own custom tee, jersey or fleece. A very simple 3 step process allows you to choose a team, a color and multiple logos for the front, back or sides. In addition you can add your name and number or leave it blank. What's best is that you immediately see what your product will look like with it's rotating image system and it's instantaneous pricing. A review and purchase step finishes the process and the item is created and ships within 3-4 weeks.

The entire website is very user friendly with a variety of merchandise. Teams and players come and go providing a constant flow of new wares. It is a wonderful representation of the WNBA and truly it is One Store, Every Team!


Another very well done website in both design and ease of use, as well as products offered is Softball Outlet. Although the collegiate teams offered are limited, it does include the top softball programs in the past years.

The store is divided into categories:
USA Softball Apparel
USA Softball Collectibles
ASA Hall of Fame Gift Shop
Video Publications Software
Officially Licensed College Merchandise
Youth & Babies
Clearance Sale


Amongst these categories you can find visors, caps, beanies, stocking caps, hoodies, sweatshirts, polos, sleepwear and t-shirts. Also available are mini keychains, replica jerseys, replica Olympic jerseys, magnets, pennants, banners, flags, mugs, license plates, softballs, window decals, photographs, jewelry & accessories, headbands, pins, backpacks, bumper stickers, blankets, trading cards and signature apparel from players.

It is a great site to satisfy your need to own collegiate licensed apparel and Olympic gear. I certainly rank this one among the top sites.

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