Friday, April 16, 2010

In The Pink Zone


I began this search for women's athletic merchandise with the goal of finding licensed apparel. I add to my collection with my recently acquired "Pink Zone" Georgia Tech jersey which was worn by the Jackets on the February 19th game against the Duke Blue Devils. My love for licensed apparel stems from my very first licensed piece, a Pittsburgh Steeler letterman jacket (see Vision Quest 12/13/09). I can say upon receiving this jersey I am just as happy...and...torn. I want to wear it, but what this jersey represents is a "one-of-a-kind." I can't go to a website or sporting goods store and purchase one anytime. These are rare and special in that they were made for this one occasion, the "Pink Zone" game. If you're lucky you get to bid on a jersey...and then they are gone! There were at least 7 or 8 jerseys available on the Georgia Tech website for auction. I believe only 4 or 5 were bid on. There was no challenging bids for my particular jersey. Good for me, but you have to ask yourself did the word get out about the jersey's being auctioned off? I found out the jerseys were available through the Georgia Tech Women's Basketball Fan Page on Facebook. I'd like to think this information was tweeted, probably word of mouth and I'm sure there were other marketing means but what happened to the buyers? Was there no interest in owning a pink jersey? Was the price not satisfactory to the masses? Is "Georgia Tech" planted across your chest something most people don't want to experience? Did anyone out there purchase a "Pink Zone" jersey from their favorite team? I'd love to hear from you, write a comment or visit the womensgame facebook page (keyword womensgame) and add a photo.

No comments:

Post a Comment